Category: Press release

Fairfax Meadow, Catering Butcher of the Year 2023, has taken delivery of its first electric vehicles from Progreen, the sustainable vehicle hire and alternative fuels division of Prohire, the leading provider of commercial vehicle hire and fleet management solutions.

Delivered as the UK’s biggest foodservice catering butcher celebrates its 50^th anniversary, the two Ford e-Transit refrigerated vans will operate within London’s Ultra Low Emission Zone (ULEZ), delivering meat to Fairfax Meadow customers in the capital including Browns Restaurants (Mitchells & Butlers), Drake & Morgan, Ivy Collection and Gordon Ramsay.

The bespoke vans, which have been designed and managed through the production process by ProGreen, are part of Fairfax Meadow’s sustainability strategy. The state-of-the-art electric vehicles, which have been supplied on long term contract hire, including full repair and management, feature a Solomon Insulated body and a refrigeration system from GAH capable of dealing with both chilled and frozen meat products.

The vehicles have been fitted with an entirely new on-brand cab and body livery designed by the marketing team at Fairfax Meadow.

Progreen has fitted Geotab telematics to both vehicles which will enable Fairfax Meadow to monitor driver behaviour and report on CO2 savings. The systems will also allow Progreen to provide remote fault diagnosis, tracking and accident detention to ensure optimum performance. Full driver training will be provided by Prohire training academy, ProCademy.

Penny Tomlinson, managing director of Fairfax Meadow, said: “From the outset, Prohire stood out as a knowledgeable and enthusiastic EV fleet supplier and, with their support, we’ve taken our first steps on the EV journey as part of our sustainability plan. The new EVs are an important part of future proofing our business, from an environmental, cost management and customer perspective.”

Michelle Miles, head of ProGreen said: “We’ve worked closely with Fairfax Meadow every step of the way, to make sure these first electric vehicles hit every aspect of their brief. Supporting a company in realising its sustainability strategy through the provision of electric vehicles is a real privilege and I’m proud of the solution we’ve delivered.

“What a way for a company to celebrate its 50^th year with such a fantastic innovation. We look forward to continuing to support Fairfax Meadow in its transition to alternative fuels in the years to come.”

Following full site surveys at Fairfax Meadow’s London depot, Progreen also managed the installation of the charging infrastructure for the electric vehicles by MER UK.

Prohire, the leading provider of sustainable commercial vehicle hire and fleet management solutions, has invested in new recruits and state-of-the-art vehicles to expand its mobile technician service nationwide.

Serving customers of Prohire and ProGreen, the company’s alternative fuels division, Anthony Lewis joins from Zenith’s mobile division to cover the North West and Andrew Bristow, previously a regional engineer for the Freight Transport Association, will service the Birmingham motorway corridor. Based at Prohire’s depot in Tunbridge Wells, mobile technicians Harry Timberlake and Andrew Goss will provide support to customers in London and the South.

The technicians will operate from new, fully equipped, mobile workshop vehicles. Each vehicle, including one EV which will cover London, is equipped to a high specification with racking, work-benching, diagnostic equipment and tools. Prohire’s mobile technicians will be able to offer preventative maintenance and skilled repairs at the roadside or on-site at the convenience of the customer.

In line with Prohire’s ESG strategy, the vehicles are paperless for all jobs, including the ordering of parts, and are managed via a tablet. Parts are then accessed via a revolutionary partnership with suppliers utilising pick-up points on the motorway network.   

All four vehicles have been fitted with telematics. The systems provide remote fault diagnosis, tracking, accident detection and driver behaviour analysis, allowing Prohire to monitor the vehicles, deliver optimum performance and report on CO2 savings.

Gary Banister, fleet asset director at Prohire, said: “Our expansion from fixed Vehicle Maintenance Units is part of Prohire’s national strategy to increase the mobile support on offer for our customers across the country. Since we introduced mobile technicians at our Tunbridge Wells depot, vehicle up-time has increased and customer feedback has been positive. It’s also led to building stronger relationships on-site with fleet managers. We’re delighted to roll this service out to support our customers nationwide.”

“Expanding our mobile technicians service enables us to take control of the customer experience, manage costs more efficiently and also invest in people by creating these new roles, with more to come in the future. It’s great to add another EV to our fleet as part of our commitment to leading the charge as the UK’s most trusted provider of sustainable vehicle hire.”

Headquartered in Stoke-on-Trent, Staffordshire, and employing over 90 people, Prohire provides nationwide commercial vehicle rental and long-term vehicle contract hire, together with fleet maintenance, accident repair management, and fleet compliance to customers across the UK.

Prohire’s sustainable vehicle hire and alternative fuels division, ProGreen, has delivered Bettys & Taylors of Harrogate’s first refrigerated electric vehicles.

The leading provider of commercial vehicle hire and fleet management solutions, was appointed by the North Yorkshire-based family business behind Yorkshire Tea, Taylors of Harrogate and Bettys Café Tea Rooms, to support its transition from diesel to electric vehicles, as part of its decarbonisation strategy. 

In collaboration with Bespoke Bodies, who have built the vehicle bodies, ProGreen has delivered two electric vans. The bespoke, all-electric temperature-controlled vans, have been designed for Bettys Craft Bakery, and will not only reduce emissions, but will improve operations too. Whereas previously each individual tray needed to be removed one at a time by the bakers, the new vans feature a tail lift to safely and efficiently lower the trolleys containing all of the trays of delicious cakes, pastries and treats, in one go. 

The on-brand livery that features on the two new electric vans has been designed by Bettys marketing team.

Additionally, ProGreen has delivered a brand new electric van to The Cone Exchange, Bettys & Taylors flagship community project which collects waste from local businesses, raising funds that are then donated to local charities.ProGreen initially provided the van free of charge as an in-kind donation.

ProGreen has fitted telematics to all three vehicles. The systems provide remote fault diagnosis, tracking, accident detention and driver behaviour analysis, and allow ProGreen to monitor the vehicles, deliver optimum performance, prevent critical failure, and report on CO2 savings.

Paul Farr, Bettys product director, said: “From the outset, Prohire took time to understand our specific needs, particularly the importance of maintaining our product quality during transit, and we are pleased to now see these bespoke vehicles out and about in Yorkshire. Our family business has a long commitment to protecting our planet, and these new vehicles are a positive next step in our approach to reducing our impact on the environment.”

Michelle Miles, head of ProGreen said: “From the start of the relationship with Bettys & Taylors of Harrogate, we have worked with key stakeholders to understand their fleet needs and have delivered a bespoke solution. The new electric vehicles support their sustainability strategy as well as streamlining operations.

“I’m extremely proud to see the vehicles on the road and look forward to continuing to support Bettys & Taylors Group fleet ESG strategy.”

Further to maintaining the vehicles, ProGreen has delivered training for the drivers covering the vehicle’s features and technology, how to load them, and health and safety. 

Headquartered in Stoke-on-Trent, Staffordshire, and employing over 90 people, Prohire provides nationwide commercial vehicle rental and long-term vehicle contract hire, together with fleet maintenance, accident repair management, and fleet compliance to customers across the UK.

Following a six-figure investment in its depot at Tunbridge Wells, leading provider of sustainable commercial vehicle hire and fleet management solutions, Staffordshire-based Prohire, has expanded its operations in the south and into London by unveiling a brand new workshop.

The Mayor of Tunbridge Wells, Councillor Hugh Pattison, did the honours at the official opening of the new workshop by cutting the ribbon. He was joined by representatives from Prohire, including eight new colleagues recruited for Prohire South, tripling the size of the firm’s workforce at Tunbridge Wells.

Key to the depot, which offers the full rental process from on to off hire, is the new Vehicle Maintenance Unit (VMU), which includes Prohire’s workshop along with two mobile technicians who can now service customers’ vehicles on the road or off-site. The team, led by newly recruited branch manager Ashley Bourne, can maintain the full asset class of vehicles, minimising vehicle off road and down time.

The Tunbridge Wells depot will also support Prohire’s alternative fuels division, ProGreen, which was launched in 2021 to support customer’s Net Zero ambitions by decarbonising fleets via the deployment of high-performing, reliable, zero-emission vehicle technology.

The Mayor of Tunbridge Wells, Councillor Hugh Pattison, said: “Prohire’s investment into the town is creating lots of opportunities for local people which is fantastic. It’s inspiring to hear about Prohire’s commitment to helping businesses to achieve Net Zero through alternative fuel vehicles and other alternative fuels. They are a real asset to Tunbridge Wells and I’m delighted to open their new workshop.” 

Gary Banister, Group Operations Director at Prohire, said: “This is a significant development for Prohire and our valued customers, offering those based in the south an enhanced service delivered by our talented team. It’s fantastic to grow the team in Tunbridge Wells, creating eight new roles and boosting local employment, with further expansion to come.

“A leading part of the proposition is the investment into ProGreen as we continue to lead the charge in sustainable vehicle hire. Our team will use, maintain and manage alternative fuel vehicles as the move to alternative fuels, as the drive towards Net Zero continues at pace.”

Headquartered in Stoke-on-Trent, Staffordshire, and employing over 80 people, Prohire provides nationwide commercial vehicle rental and long-term vehicle contract hire, together with fleet maintenance, accident repair management, and fleet compliance to customers across the UK.

Prohire, a leading provider of sustainable commercial vehicle hire and fleet management solutions, has achieved the internationally recognised environmental management standard, ISO 14001, a key objective of its ESG strategy.

Following an independent audit, Prohire’s environmental management system meets the requirements for ISO 14001. The standard helps organisations improve their environmental performance through more efficient use of resources and reduction of waste. ISO 14001 also includes the need for continual improvement of an organisation’s systems and approach to environmental concerns.

Organisations are also assessed to ensure the increased prominence of environmental management within the organisation’s strategic planning processes, greater input from leadership and a stronger commitment to proactive initiatives that boost environmental performance.

Jay Edwards, chief operating officer at Prohire, said: “We have worked extremely hard to achieve ISO 14001 accreditation which is key to our commitment to sustainable vehicle hire through reducing our carbon, water and waste footprints as well as those of our customers, particularly through our alternative fuels division, ProGreen.

“Achieving this standard ensures that Prohire meets environmental regulations by improving efficiency whilst demonstrating our ongoing commitment to improving our environmental performance.

“The accreditation provides a framework for a systematic and integrated approach for all employees, which allows the environmental management system to become part of the fabric of our business. Through the implementation of this standard, we are already seeing increased employee engagement that aligns with our ongoing ESG plans.”

The accreditation is the result of a process taking over six months led by Prohire’s asset finance & training manager, Arlene Steele, which involved a GAP Analysis, Stage 1 and Stage 2 assessments. Prohire has formed a team of key colleagues with a passion for the delivery of the company’s ESG initiatives who meet regularly to drive forward its environmental, social and governance agenda.

Prohire has welcomed Jo Gideon, MP for Stoke-on-Trent Central, to its headquarters in the city to learn how private equity and investment is helping drive growth and fuel its ambition to lead the charge in sustainable vehicle hire.

Since 2018, when NorthEdge Capital acquired a majority stake in Prohire via a management buyout, the leading provider of commercial vehicle hire and fleet management solutions has grown exponentially. The company now employs over 80 people across its head office in Stoke-on-Trent and depot in Tunbridge Wells and has invested in a new Vehicle Maintenance Unit (VMU) at each site.

Jay Edwards, chief operating officer at Prohire said: “Private equity investment supports and helps SMEs to grow and thrive, transforming high-potential businesses. NorthEdge take a partnership approach, working with the management team to achieve our aspirations and goals. Thanks to NorthEdge’s backing we’ve been able to invest in local people, systems and sustainable infrastructure which will allow us to achieve our potential at a faster pace than we could do alone.”

In 2021, Prohire launched its sustainable vehicle hire and alternative fuels division ProGreen to support its customers in achieving their Net Zero ambitions by decarbonising fleets via the deployment of high-performing, reliable, zero-emission vehicle technology. ProGreen supported over 450 businesses to develop their fleet ESG strategy in 2022.

Through ProGreen, Prohire has added electric, hybrid, and connected vehicles to its fleet. Over ten per cent of new vehicles deployed by Prohire in 2022 featured an alternative technology in 2022, with a target to increase this to 30 per cent in 2023.

Pat Skelly, CEO at Prohire, said: “It was a great pleasure to host Jo at Prohire and show her what we’ve been able to achieve in the last five years thanks to the investment by NorthEdge Capital. It’s an exciting time for the Prohire Group as the business grows, particularly in the areas of sustainable vehicle hire and alternative fuels.

“We were able to discuss the part we’re playing in helping the Government reach its Green Industrial Revolution deadline and Net Zero targets. We also talked about being a proud employer in Stoke and our commitment to finding and training new talent from the local community, particularly for highly skilled technical roles.”

Jo Gideon, MP for Stoke-on-Trent Central, said: “I was genuinely impressed by my visit to Prohire. Witnessing their remarkable growth and sustainability efforts was inspiring. Their dedication to local employment and their alignment with the government’s Net Zero targets are truly commendable. Prohire serves as a shining example of how private equity can drive positive change and bolster thriving businesses within our community.”

Michael Moore, director general of the British Private Equity & Venture Capital Association (BVCA), said: “The BVCA are delighted to have facilitated a visit to Prohire for Jo Gideon MP, who has been able to witness first-hand how this fantastic business can, and is, playing a leading role in providing sustainable vehicle hire”.

“Prohire is one of many examples of how private equity and venture capital are supporting businesses to invest and grow”.

Established in 1997, Prohire supplies nationwide commercial vehicle contract hire and fleet management solutions to organisations in the foodservice, catering, chilled food, pharmaceuticals, building products, leisure retail and brewing, office supplies and waste management sectors, as well as specialist logistics companies and own account operators.