Prohire appoints Dean Bailey as Operations Director

Prohire, a leading provider of commercial vehicle hire and fleet management solutions, has appointed Susan Shardlow as chief financial officer (CFO). Susan has been interim CFO at Prohire since December 2023.

10 Oct | 2 min read

Press release

Prohire, a leading provider of commercial vehicle hire and fleet management solutions, has further strengthened its senior management team with the appointment of Dean Bailey as operations director.

A trained technician with almost 40 years’ fleet industry experience, Dean brings a wealth of knowledge to the business having held senior operational leadership roles at Ryder and, more recently, Hexagon Leasing.

Dean will have overall board responsibility for the maintenance of Prohire’s fleet, which includes vehicles from its alternative fuels division Progreen. Tasked with the ongoing development of Prohire’s service, maintenance and repair (SMR) network, Dean’s management remit encompasses the company’s Vehicle Maintenance Units (VMUs) in Stoke-on-Trent and Tunbridge Wells, as well as its fleet of mobile technicians which services customers nationwide. Dean will also be responsible for fleet engineering and all aspects of fleet compliance.

Speaking about his new role, Dean said: “I’m genuinely excited about joining Prohire, a company with a wide-ranging fleet, touching every part of the industry and serving a diverse range of customers. I’ve been in this industry for almost 40 years and it’s great to come to a company that’s thinking outside the box, proactively pushing the boundaries of service delivery and going the extra mile to support customers.

“I’m looking forward to what the future brings, especially in the area of alternative fuels, which Prohire has embraced through Progreen.”

Jay Edwards, managing director of Prohire, said: “Dean is a commercial vehicle contract hire industry veteran with a vast amount of experience. His knowledge and expertise will be invaluable to Prohire as we move forwards and continue to optimise our service delivery, and I’m delighted to welcome him to the team.”